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Join Nissan in the March Madness® excitement on the ‘Road 2’ to the Final Four®

Nissan returns as an official partner of the NCAA March Madness basketball tournaments with an evolution of its "Road 2" campaign. Featuring fun-packed TV spots, unique digital extensions plus an innovative TikTok campaign, "Road 2" brings even more excitement to the NCAA Championships.

"Road 2" connects the thrill of Nissan's fresh A-to-Z vehicle lineup with the electrifying moments that basketball fans love as they follow 136 teams through March Madness and the Final Fours.

This year's campaign features six new commercials, with a roster of 16 beloved team mascots, plus former collegiate basketball players Candace Parker and Kenny Smith, and current University of Southern California Head Coach Lindsay Gottlieb. The spots star some of the newest and most innovative Nissan vehicles, including the all-electric Ariya, the Official EV of March Madness®, and the thrilling Nissan Z1, plus Rogue, Altima, Frontier and Pathfinder. Learn more at nissanusa.com/march-madness.

"The March Madness tournaments give Nissan unlimited ways to be creative and connect with our target audiences as they share their passion for this annual cultural moment," said Allyson Witherspoon, vice president and chief marketing officer, Nissan U.S. "This year we're thrilled to show our commitment to continuous innovation with a first-of-its-kind TikTok campaign."

To elevate fan engagement, Nissan is partnering with TikTok to prompt fans to share their live tournament experience at key moments during March Madness. TikTok users will receive a "Now" notification to post a video of how and where they're watching the game, sharing the excitement with their followers. Fans who post their TikTok Now moments to their Instagram account will be entered into a sweepstakes to win four tickets to the 2024 Men's Final Four game in Phoenix. Nissan is the first brand to utilize TikTok Now alongside a larger campaign activation on the platform.

Nissan has created several other opportunities for basketball fans to participate with the tournament virtually. The fun extends onto social with Giphy stickers for fans to use on their social channels and an exciting video series with Bleacher Report challenging everyday fans to hoops contests.

Nissan also is once again offering an online bracket challenge in partnership with CBS Sports. Fans can go online to enter selections in the men's bracket challenge and women's bracket challenge2. One lucky winner of each bracket challenge will win four tickets to next year's Final Four® game. Fans who complete both brackets will be entered into a drawing for a chance to win one all-new, all-electric Nissan Ariya crossover. New for this year's campaign Nissan, will be the co-presenting sponsor of ESPN's Women's Tournament Challenge bracket game, which provides fans the chance to compete in groups against friends.

For fans attending games in person, Nissan will have exciting activations at both tournament venues:

"Tourney Town" at the Women's Final Four®, Dallas
The Tourney Town fan experience, as part of the Final Four® weekend fan events, includes basketball contests, panel series discussions, photo opportunities, murals from local artists, giveaways and basketball talent appearances.

Kay Bailey Hutchinson Convention Center
Thursday, March 30 from 3 p.m. to 8 p.m. CDT
Friday, March 31 from 9 a.m. to 5 p.m.
Saturday, April 1 from 9 a.m. to 5 p.m.
Sunday, April 2 from 9 a.m. to 2:30 p.m.

"Tip-Off Tailgate" at the Men's Final Four®, Houston
Located right outside the stadium, this immersive fan experience includes musical acts, photo opportunities, giveaways, murals by local artists, basketball talent appearances and other activities celebrating the road to the Men's Final Four®.

Blue Lot, NRG Stadium
Friday, March 31 from 10 a.m. to 3 p.m. CDT
Saturday, April 1 from 1:30 p.m. to 4:30 p.m.
Monday, April 3 from 4:30 p.m. to 7:30 p.m.

NCAA®, Final Four® and March Madness® are trademarks of the National Collegiate Athletic Association.

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Mastering the Art of Remote Start: A Comprehensive Guide from Passport Nissan MD

Welcome to the future of automotive convenience! As technology continues to evolve, so do the features of our vehicles. One such advancement that has been gaining popularity is the Remote Start feature. Passport Nissan MD takes immense pride in introducing this innovative feature to our esteemed customers. With Remote Start, you can effortlessly start your Nissan vehicle from a distance, ensuring a comfortable and convenient driving experience. In this blog, we'll walk you through everything you need to know about using Remote Start like a pro. 1. What is Remote Start? Remote Start is a sophisticated feature that allows you to start your Nissan vehicle's engine from a distance using a remote key fob or a smartphone app. Gone are the days when you had to enter a cold or scorching hot car, as Remote Start lets you prepare your vehicle's temperature before you even step inside. It's the epitome of luxury and convenience, ensuring you have a comfortable ride, no matter the weather. more 2. Understanding the Remote Start Process Using Remote Start might sound complex, but in reality, it's quite straightforward. Here's a step-by-step guide on how to utilize this fantastic feature: Step 1: Check Compatibility First, ensure that your Nissan vehicle is equipped with the Remote Start feature. Most modern Nissan models come with this functionality, but it's always a good idea to double-check your vehicle's user manual or consult with our Nissan experts at Passport Nissan MD. Step 2: Get the Right Equipment To use Remote Start, you'll need either a dedicated remote key fob or the NissanConnect® Services app on your smartphone. The app is available for both iOS and Android devices, making it convenient for everyone. Step 3: Activate Remote Start For Remote Start to work, your Nissan vehicle must be properly locked and all doors, including the trunk, closed. On your remote key fob, press the Remote Start button (usually depicted by an icon with a curved arrow in a circle) for a few seconds. If using the smartphone app, open it and select the Remote Start option. Step 4: Watch and Wait After activating Remote Start, your Nissan's parking lights will flash, indicating that the process has begun. The engine will start, and the climate control system will adjust to your pre-set preferences, ensuring a pleasant temperature upon your entry. Step 5: Enter the Vehicle Once your Nissan has warmed up or cooled down to your desired settings, unlock the vehicle using the remote key fob or the app. Remember, for safety reasons, the engine will turn off once you open the driver's door, so make sure to insert the key and turn it to the "ON" position or press the push-button ignition to continue your journey. 3. Additional Remote Start Tips Now that you've mastered the basics of Remote Start, here are some extra tips to enhance your experience: - Safety First: Never use Remote Start in an enclosed space or indoor garage, as it poses a risk of carbon monoxide poisoning. Always make sure your vehicle is parked in a well-ventilated area. - Timer Function: Some Nissan models offer a Timer function that allows you to schedule the Remote Start in advance. This is particularly useful if you have a regular daily schedule. - Valet Mode: If you ever need to leave your vehicle with a valet, you can activate Valet Mode to disable the Remote Start feature temporarily. - Maintenance Checks: Regularly check your vehicle's key fob or smartphone app's battery to ensure uninterrupted usage of the Remote Start feature. Embrace the ease and comfort of the future with Nissan's Remote Start feature. At Passport Nissan, we are dedicated to enhancing your driving experience and providing you with cutting-edge technology. With Remote Start, you can bid farewell to uncomfortable weather conditions inside your vehicle and welcome a whole new level of convenience. Start your Nissan remotely, and let your journey begin on a high note, every time! If you have any questions or need assistance with Remote Start or any other Nissan features, don't hesitate to visit our dealership or contact us. We're here to make your driving experience exceptional. Happy driving!

Passport Nissan MD's Guide to Maintaining Your Nissan

At Passport Nissan, we understand the joy of driving a Nissan vehicle. We take immense pride in the quality, performance, and reliability that every Nissan car brings to its owner. As your trusted Nissan dealership, we believe that maintaining your Nissan is not just a responsibility but a journey toward ensuring your vehicle's longevity and peak performance. 1. Regular Servicing: The Foundation of Reliability Regular servicing is the cornerstone of maintaining your Nissan. Just like any well-built machine, your Nissan requires periodic attention to keep it running smoothly. Our highly skilled and certified technicians are committed to providing top-notch service, utilizing genuine Nissan parts to ensure your vehicle receives the care it deserves. more 2. Oil Changes: Keep the Heart of Your Nissan Healthy Oil is the lifeblood of your Nissan's engine, and regular oil changes are vital to keep it running in optimal condition. Clean and fresh oil ensures proper lubrication, cooling, and protection against wear and tear. Neglecting oil changes can lead to engine damage and decreased fuel efficiency, so it's essential to stay on top of this maintenance task. 3. Tire Care: Where the Rubber Meets the Road Your Nissan's tires are the vital connection between the car and the road. Proper tire maintenance not only improves handling and performance but also ensures safety. Regularly check tire pressure, rotate tires, and inspect for wear to maximize their lifespan and ensure a smooth and safe driving experience. 4. Brakes: Your Nissan's Guardian Angels Well-functioning brakes are crucial for your safety and the safety of others on the road. Regularly inspect and replace brake pads and fluid when needed. If you notice any unusual sounds or decreased braking performance, don't hesitate to bring your Nissan to our service center for a thorough brake inspection. 5. Fluid Levels: Hydration for Your Nissan From engine coolant to transmission fluid, maintaining proper fluid levels is essential for your Nissan's health. These fluids play vital roles in cooling, lubricating, and protecting various components. Our technicians will check and top up all necessary fluids during routine maintenance visits. 6. Battery Health: Powering Your Adventures Your Nissan's battery is responsible for powering all electrical components. Regularly test the battery's health and replace it when necessary to avoid unexpected breakdowns and ensure your vehicle starts reliably. 7. Listening to Your Nissan: Addressing Unusual Noises Your Nissan might communicate with you through unusual sounds. Ignoring strange noises can lead to more significant issues down the road. Whether it's a squeal, rattle, or hum, our technicians have the expertise to diagnose and fix the problem promptly. 8. Embrace Software Updates: Ensuring Optimal Performance In today's modern Nissans, software plays a crucial role in the vehicle's performance and efficiency. Embrace software updates provided by Nissan to optimize your car's performance and stay ahead with the latest features and improvements. 9. Protect Your Nissan: Regular Washes and Detailing A clean Nissan not only looks great but also protects your vehicle's paint and finishes. Regular car washes and detailing help maintain the car's appearance and prevent dirt, grime, and road salt from causing long-term damage. 10. Drive Responsibly: Prolonging the Life of Your Nissan How you drive can significantly impact your Nissan's longevity and fuel efficiency. Avoid aggressive driving, excessive idling, and overloading your vehicle. Instead, drive responsibly, and your Nissan will reward you with years of reliable performance. At Passport Nissan, we believe that maintaining your Nissan is not just about fixing problems but ensuring you experience the joy of driving your vehicle to its fullest potential. By following these maintenance tips and regularly visiting our service center, you can enjoy a long-lasting, reliable, and high-performing Nissan for many years to come. Remember, we are always here to assist you with any questions or concerns you may have about your Nissan. Drive safe, and happy motoring!

Mastering Voice Commands in Your Nissan - Unlocking the Power of Hands-Free Control

Greetings, Nissan Enthusiasts we are thrilled to dive into the exciting world of voice commands and how they can revolutionize your driving experience. As technology continues to advance, Nissan has always strived to provide innovative features that enhance convenience, safety, and enjoyment on the road. One such feature that has taken center stage in recent years is voice command integration. more The Rise of Voice Command Technology Voice command technology has come a long way from its humble beginnings, and today, it's an integral part of modern vehicles. Nissan has been at the forefront of this revolution, incorporating cutting-edge voice recognition systems that allow drivers to interact with their cars in a whole new way. Gone are the days of fumbling with buttons and knobs, as you can now issue verbal commands to control various functions of your Nissan effortlessly. Why Use Voice Commands in Your Nissan? Enhanced Safety: Safety is paramount at Passport Nissan, and voice commands play a crucial role in minimizing distractions while driving. By keeping your hands on the wheel and your eyes on the road, you can execute commands to make calls, send messages, and access navigation without ever taking your attention away from driving. Hands-Free Convenience: As our lives become busier than ever, convenience is a luxury worth cherishing. Voice commands free you from reaching for controls, making it easier to change radio stations, adjust the temperature, or even open the sunroof – all while keeping both hands securely on the steering wheel. Seamless Connectivity: Nissan vehicles boast state-of-the-art infotainment systems with seamless smartphone integration. Voice commands enable effortless control over your compatible devices, such as connecting via Bluetooth, accessing your favorite apps, or interacting with music playlists, all while staying fully focused on the road ahead. Mastering Voice Commands in Your Nissan Now that you know the numerous benefits of voice commands, let's explore how to master this cutting-edge feature in your Nissan: Familiarize Yourself with the Commands: Each Nissan model may have its unique set of voice commands, so take some time to review your owner's manual or consult with our experts at Passport Nissan. Practice common commands for navigation, phone calls, music, and climate control to build your confidence. Speak Clearly and Naturally: Nissan's voice recognition system is designed to understand natural speech patterns, but enunciating your words clearly ensures the best results. Avoid shouting and maintain a consistent volume for optimal recognition. Limit Background Noise: Reduce background noise as much as possible when issuing voice commands. Lowering the radio volume or closing the windows can significantly improve the system's accuracy in understanding your instructions. Use the Push-to-Talk Button: Engage the push-to-talk button on your steering wheel before giving commands to activate the voice recognition system. This will ensure that the car is ready to listen when you speak. Update Software Regularly: Nissan periodically releases software updates to improve voice recognition and overall system performance. Make sure to keep your Nissan's software up-to-date to benefit from the latest enhancements. In Conclusion At Passport Nissan, we believe that mastering voice commands in your Nissan is a game-changer. The convenience, safety, and seamless connectivity offered by this feature will undoubtedly elevate your driving experience. Embrace the power of hands-free control and unlock a new level of comfort and sophistication in your Nissan vehicle. Drive confidently, stay connected, and experience the future of automotive technology with Nissan's voice command integration. Thank you for joining us on this journey of innovation, and as always, safe and happy driving! Visit us at Passport Nissan for the latest Nissan models and expert advice on maximizing your Nissan's voice command capabilities.