Nissan today continues its pursuit toward a clean-energy future with the reveal of the all-new Nissan LEAF. José Muñoz, Chief Performance Officer, Nissan Motor Co., Ltd. and Chairman, Nissan North America, Inc., unveiled the 2018 Nissan LEAF at a media event at Las Vegas’ Thomas & Mack Center. The debut immediately followed the LEAF’s global launch in Tokyo, Japan.
Following the recent announcement of the advanced ProPILOT Assist™ and Rear Door Alert (RDA), Nissan is launching another innovative technology in the 2018 model year – the Intelligent Rear View Mirror (I-RVM). I-RVM adds a built-in LCD monitor within the traditional rearview mirror to help provide clear rearward visibility unimpeded by traditional obstacles such as cargo, tall passengers or the design of a vehicle. more The 2018 Nissan Armada will be the first Nissan vehicle to offer the new I-RVM technology when it goes on sale at Nissan dealerships nationwide in September. Exclusive in the full-size non-luxury SUV segment2, the technology will be standard on the Armada Platinum grade. The consumer benefits of the I-RVM are many, including "removing" interior obstacles such as oversize cargo and rear headrests, improving visibility in low-light conditions, reducing glare and providing an expanded field of view. "Not since a magic mirror of children's fables has a mirror seemed to have such special powers as the new I-RVM," said Michael Bunce, vice president, Product Planning, Nissan North America, Inc. "It provides a clear, expanded field of view under a wide range of conditions – giving the driver the best possible view of the rear flanks no matter how tall the passengers in the back seat or how many balloons you have to take to that party." The Intelligent Rear View Mirror looks just like a traditional rearview mirror, except it has a built-in LCD monitor that can be activated with the flip of a switch located at the bottom of the mirror – even while the Armada is moving. This allows the driver to access either the conventional rearview mirror reflection (to see, for example, what is happening inside the rear of the Armada), or the new intelligent view as desired. How I-RVM works Nissan's new I-RVM utilizes a high-performance, narrow-angle camera and a specially shaped LCD monitor, with a unique aspect ratio of approximately 4:1, versus conventional monitors' 4:3 or 16:9. Matching a standard wide-angle camera lens to this monitor could not be done since the images from the camera, when adjusted to the special monitor size, produced a low-resolution image with insufficient picture quality. To overcome this challenge, a narrow-angle camera was developed so that picture quality would not be sacrificed when formatted for the specially designed monitor. When the LCD monitor and mirror are used in unison, the transparency of the monitor and the reflection in the mirror can create an image overlap – a dual layered effect – making it difficult to get a clean view. But with I-RVM, Nissan applied a special technology to the structural design of the LCD monitor and the mirror, enabling it to function without any image overlaps. The camera projects an image onto the monitor for a clear view, as well as a more comfortable driving experience. The high-quality camera and image processing system implemented in the LCD monitor consistently results in a clear image with minimal glare, even during sunrise or sunset conditions or when the vehicle is being followed by a vehicle with strong headlights.
Nissan Group of North America today announced an immediate $150,000 cash donation to the American Red Cross in support of relief efforts for victims of Hurricane Harvey. The company also will match employee donations to American Red Cross dollar-for-dollar up to $100,000. Additionally, 20 Nissan TITANs will be provided to support humanitarian relief organizations across the Gulf Coast region. The funds will be used to assist the American Red Cross in providing food, shelter, relief supplies, emotional support, recovery planning and other assistance as well as supporting the vehicles, warehouses and people that make all this critical help possible. more "Our thoughts are with those whose lives have been forever changed by the devastating hurricane that has hit this region," said José Muñoz, Chief Performance Officer, Nissan Motor Company, Ltd., and Chairman, Nissan North America, Inc. "The Red Cross will aid thousands of people in the coming weeks, including our customers, dealers and employees who are dealing with the aftermath of Hurricane Harvey, and we want the people of the region to know we are committed to helping them receive the assistance they need." In addition to the donation, Nissan Motor Acceptance Corporation (NMAC) and INFINITI Financial Services are also taking steps to help customers impacted by the devastation caused by Hurricane Harvey. NMAC and INFINITI Financial Services will proactively attempt to reach consumers living in the FEMA-designated disaster areas to offer assistance through payment deferrals or customers can request payment extensions by contacting the company directly. • NMAC customers can request payment extensions by calling (800) 406-5895 or using the online chat feature at NissanFinance.com. • INFINITI Financial Services customers requesting payment deferral assistance should call (800) 406-5895 or use the online chat feature at INFINITIFinance.com. Nissan Group has a long history of responding to humanitarian needs and providing disaster relief through organizations that include the American Red Cross, Habitat for Humanity, Salvation Army, and food banks in communities where the company has an operational presence.
Labor Day is here! Time to say good bye to summer with one last barbecue, the last dive in the pool, a parade or picnic. Happy Labor Day Weekend!
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The new Nissan LEAF* will be revealed September 6, 2017, in Japan. Packed with advanced available technologies, the redesigned next-generation LEAF will amaze your senses and raise the bar for the electric vehicle market. Being 100% electric and having zero tailpipe emissions, the new Nissan LEAF, an icon of Nissan Intelligent Mobility, offers a quiet and refreshing experience while driving. With available Nissan Intelligent Mobility technologies, you are more confident with enhanced vision and can better sense what is around the car. Additionally, premium interiors designed to suit your taste will offer buyers a touch more comfort. more Nissan established itself as a pioneer in the EV movement by launching the LEAF, the world's first mass-market electric vehicle. Today, the Nissan LEAF is the world's best-selling electric vehicle with more than 280,000** units sold. The world premiere for the new Nissan LEAF will take place on September 6, 2017, in Japan and we will be bringing the unveiling to you live online. Subscribe to Nissan's Global YouTube account or follow us at @nissanmotor. For the latest updates, follow #Nissan #LEAF #ElectrifyTheWorld and join the conversation. For more information about Nissan Motor Co., Ltd.'s products, services and our commitment to sustainable mobility, visit nissan-global.com. Follow us on Facebook, Instagram, Twitter and LinkedIn, and view our latest videos on YouTube. (*The new Nissan LEAF will be revealed September 5, 2017, in the U.S.; **Based on cumulative sales data from December 2010 to July 2017.)
As the midday sky went dark over Middle Tennessee today during the total solar eclipse, Nissan rolled out three new additions to its popular and hot selling portfolio of custom Midnight Edition models: TITAN, TITAN XD and Frontier Midnight Editions. Nissan's Midnight Editions sell on average two times faster than standard models. The Midnight Edition lineup also includes the Altima, Maxima, Murano, Pathfinder, Rogue and Sentra. "Following the tremendous response to the original Maxima SR Midnight Edition, we've created a complete portfolio of the popular blacked-out Midnight Edition look among our core Nissan sedan, crossover and SUV models," said Billy Hayes, division vice president, Nissan Sales, Nissan North America, Inc. "We expect the strong customer appeal to continue with the expansion of the Midnight Edition package to our TITAN, TITAN XD and Frontier pickups." more The 2018 Frontier, TITAN and TITAN XD Midnight Editions will be available in late fall 2017. Pricing1 is not finalized yet for the Midnight Edition packages but is expected to provide customers with a significant discount versus if the items were purchased separately. The TITAN and TITAN XD Midnight Editions include a long list of special features: black grille with dark insert, dark headlights, black fog light finishers, black fender louvers (TITAN XD only), black outside rearview mirrors and door handles, step rails, black exterior badging, 20-inch black painted aluminum-alloy wheels, body-color front and rear bumpers, charcoal interior trim, Midnight Edition exterior badges and available Midnight Edition floor mats. Both TITANs are available in a choice of three exterior colors – Magnetic Black, Gun Metallic and Pearl White. For TITAN, the Midnight Edition package is available on Crew Cab SV and SL grade 4x4 and 4x2 models. TITAN XD Midnight Editions are offered only on Crew Cab SV and SL grade 4x4 models with a Cummins® 5.0L V8 Turbo Diesel engine. For the 2018 Frontier, the Midnight Edition package includes a gloss-black grille, 18-inch gloss-black aluminum-alloy wheels, semi-gloss-black step rails, body-color front and rear bumpers, black outside rearview mirrors and door handles, black badging and available Midnight Edition floor mats. It is available in Crew Cab SV 4x2 and 4x4 automatic transmission models and in a choice of Magnetic Black, Gun Metallic and Glacier White exterior colors. "A great custom look straight from the factory is what buyers really appreciate," said Hayes. "We're finding that buyers in the millennial age group especially are attracted to the Midnight Editions. Last year, Nissan was ranked as the number one brand for millennial purchases." The 2018 Nissan TITAN and TITAN XD are assembled in Canton, Miss., with engines assembled in Decherd, Tenn. or Columbus, Ind., and are covered by "America's Best Truck Warranty" 2 – featuring bumper-to-bumper coverage of 5-years/100,000-miles, whichever comes first. The 2018 Frontier is also assembled in Canton, Miss.
Less than a week after its global debut, the next-generation Nissan LEAF begins making public appearances at National Drive Electric Week events across the U.S. Consumers in eight cities will get an up-close look at the second-generation LEAF. Nissan LEAF is the official sponsor of National Drive Electric Week for the third straight year. "The timing couldn't be better. Bringing LEAF to some of the most enthusiastic EV advocates just days after its global debut is the perfect way to kick things off for this technology-packed car," said Brian Maragno, director, Nissan EV Marketing and Sales Strategy. "We can't wait to show off the all-new LEAF to electric vehicle owners and enthusiasts during National Drive Electric Week." more The next-generation Nissan LEAF will be on display in the following cities during National Drive Electric Week. Sept. 9 • Seattle, Washington | Denny Park | 9 a.m.-2 p.m. • San Diego, California | Qualcomm Stadium | 10 a.m.-3 p.m. • Alpharetta, Georgia | Avalon | 11 a.m.-4 p.m. Sept. 14 • Bridgewater, New Jersey | Bridgewater Municipal Building Car Park | 6 p.m.-9 p.m. Sept. 16 • Portland, Oregon | Washington Square | 10 a.m.-5 p.m. • Los Angeles, California | Los Angeles State Historic Park | 10 a.m.-3 p.m. • Cupertino, California | DeAnza College | 10 a.m.-4 p.m. • Cambridge, Massachusetts | Danehy Park | 11 a.m.-4 p.m. Visit DriveElectricWeek.org/Events for additional details and locations. Consumers visiting the Nissan display in each city will be greeted by a modern space, featuring the next-generation LEAF. Visitors will be able to explore the LEAF, equipped with Nissan Intelligent Mobility features including ProPILOT Assist™ and e-Pedal technology. On-site hosts will be available throughout the events to answer questions and provide a closer look at LEAF. Food, beverages and branded merchandise will also be available for visitors.
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Nissan today announced it has been named the exclusive automotive partner of the Red Bull Flugtag Nashville, which will be held September 23, 2017, in Nashville's Riverfront Park on the banks of the Cumberland River. The all-new 2017 Nissan Rogue Sport is designated as the official vehicle of the event and will be used onsite, along with other Nissan vehicles. Nissan's engagement at Flugtag – which means "flying day" in German – also includes vehicle displays and consumer activities to engage the crowd. Attendance at the Red Bull Flugtag Nashville is expected to be 80,000. More than 100 Red Bull Flugtags have been held around the world since 1992. more "Nissan is proud to be partnering with Red Bull and hosting this celebration of engineering and ingenuity in our hometown of Nashville," said Jeremy Tucker, Nissan's vice president, Marketing Communications and Media. "With our North American headquarters nearby, Nissan Stadium as a backdrop, and a team of employees creating its own Flugtag from the nearby Smyrna Assembly plant, Nissan had to be a part of the fun." For the Nashville Flugtag, 42 carefully selected teams will attempt to defy gravity from a 110-foot long, 24-foot high "flight deck." The current global Flugtag Flight record is 258 feet. Among the teams competing will be the entry from Nissan's vehicle assembly plant in Smyrna. Team members have been spending nights and weekends engineering its "Take On Flight"-themed entry. "The Nashville Flugtag is a great opportunity to showcase Nissan's creativity, engineering know-how and our tremendous American manufacturing presence. Just 30 miles outside of Nashville, the Smyrna operation is the highest volume vehicle assembly plant in North America and employs 8,400 people," said John Martin, senior vice president, Manufacturing, Supply Chain Management and Purchasing, Nissan North America, Inc. The Nissan team is made up of a diverse group of 15 employees from around the Smyrna plant, brought together by a love of aviation and a sense of adventure. Of the larger group helping with construction, five will actually perform on the platform and "fly" into the Cumberland River. Headed by Manufacturing Line Director Shawn Williams and Product Quality Assurance Engineer Ben Myburgh, the team has been using its experience and engineering skills – and access to computer modeling software – analyzing every angle to make the "Take On Flight" Flugtag soar the farthest. Sticking closely to Red Bull Flugtag rules, the vehicle can't weigh more than 400 pounds, including the pilot, or have a wingspan longer than 22 feet. Building the top-secret entry has taken place in a borrowed hangar at Smyrna Airport. Though their days are spent building quality cars and trucks, the Nissan "Take On Flight" Flugtag team includes five licensed pilots, experienced aircraft builders and aviation enthusiasts. In addition to the actual flight, entrants are required to demonstrate a high level of showmanship, including a pre-launch skit. Leaving nothing to chance, team members will be taking dance lessons and learning to hang glide. "Of all the vehicles produced at Smyrna in the past 34 years, perhaps none has generated the excitement of our Flugtag flying machine," added Martin. "We're out to win it. Plus it is just good fun." For more information on the Red Bull Flugtag Nashville, please visit http://www.redbullflugtag.com/usa-nashville.
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